My 4 Cs of Co-Creation are a practical guide for driving digital transformation. The 4 Cs blend my academic work and applied experience with decades of proven results from the best minds in science and industry. The framework outlines what teams need to do and the questions they need to ask in order to successfully navigate the turbulent waters of digital transformation.
I will help you lead your team to quick, impactful wins by leveraging the collective power of diverse human capital, behavioral science, and cutting-edge technology.
Click on each of the 4 Cs to get an idea of how we will co-create change.
The 4 Cs of Co-Creation
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The Confirm Step ensures the accurate selection of priorities in a never-ending and bewildering sea of data. It’s an important step because choosing the wrong path is all too common. McKinsey, for example, found that "72% of senior executive respondents... said they thought bad decisions either were about as frequent as good ones or were the prevailing norm in their organization."
This is why divergent thinking using diverse perspectives matters. It helps you avoid biases such as confirmation bias, which is the tendency to search for, interpret, and act upon information that confirms one's prior beliefs and values.
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The Collect Step ensures that divergent ideas and data are uniformly channeled into decision-making. This requires a mosaic of people with diverse KSAOs (knowledge, skills, abilities, and other characteristics) to identify and share insights.
By implementing an effective platform for connecting and engaging these individuals, you can produce game-changing insights.
For example, a large Deloitte survey of over 1,000 leaders found that 80% of executives surveyed exceeded their business goals by using a single, common set of tools and methods for accessing and analyzing data across their enterprise.
These organizations are not reinventing the wheel in silos. Instead, they’re establishing a systemic approach to working on the collective mission.
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The purpose of the Construct Step is to build a testable model of your initiative before deployment.
Depending on the type and scope of your priority, models can range from relatively simple statistical representations of individual-level concerns, such as the factors predicting high levels of work engagement in remote working situations, to inter-organizational simulations of large-scale initiatives, such as decarbonization of global supply chains.
This is the stage where computational experts really start to shine. They’ll help you anticipate any hidden obstacles on your journey and provide valuable course corrections.
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Once the prototype is constructed and tested (in small pockets of the intended audience), it is now time to broadly convey the CLS-driven initiative.
The Convey Step is critical for ensuring that all the hard work and resources used to get this far don’t go to waste.
This is the step where you can truly become a next-level leader by overcoming the transformation barriers that hold most back.
For an example of the digital transformations priorities we can co-create together, have a look at the taster sessions I offer as one- or two-day workshops.